Kathy Sierra is the
creator of the best-selling tech book series from O’Reilly, Head First. She’s worked as a game
developer and interaction designer, and was a master trainer for Sun
Microsystems. In Brian Bailey’s book The
Blogging Church (John Wiley & Sons, Inc: 2007), Kathy shares her
wisdoms on blogging that encourage me to think through about how to give value
to my blog readers and I hope it will do the same to you too:
“Before I hit the Publish button on a blog post, I always
ask myself the same question: ‘How does this help the reader?’ If the answer
isn’t immediate, or it’s just too weak, I think very carefully about whether I should
post it. This one simple rule, I believe, is the reason our blog went from
having a single reader to more than ten thousands readers each day within its
first year.
My co-authors
and I never forget that our readers are just as overwhelmed by information
overload as we are. Our readers’ time
and attention is a precious gift, and we try to respect that by offering
something in return – something helpful and inspirational. Something to
help them learn and grow, delivered with passion and energy. There are a
million things they could do with the time they spend on our blog, and we are
always grateful they chose to spend those moments with us.
So,
the one thing I believe is the most important in creating a blog that engages
and helps readers is simply this: when
you write, do not focus on what readers will think of YOU or your church. Care only
about how readers feel about THEMSELVES, as a result of their interaction with
your message.
I don’t
believe that ‘if you write it, they will come.’ But I do believe what ‘if you put your readers first, they will learn and grow.’ And
every day, I feel so fortunate to have the chance, thanks to blogs, to help
make that happen.”
Wow, isn’t these words are witty and inspiring?
I hope this words will encourage to you to start
blogging (or to write blog again)
THINK
BIG. START SMALL. GO DEEP.
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