Guy Kawasaki is a managing
director of Garage Technology Ventures,
an early-stage venture capital firm, and the author of eight books. Previously,
he was a Mac Evangelist at Apply Computer, where he was one of the individuals
responsible for the success of the Macintosh computer. In Brian Bailey’s book The Blogging Church (John Wiley &
Sons, Inc: 2007), Guy writes about blogging that encourage me so much and I hope
it will do the same to you too:
“I know a fair amount about evangelism and a little
bit about blogging, so I’ve combined the two in order to provide some insights
into the evangelism of a blog.
My suggestion is that you think of your
blog as a ‘product.’ A good analogy is the difference between diary and a book.
When you write a diary, it contains your spontaneous thoughts and feelings. You
have no plans for others to read it. By contrast, if you write a book, from day
one you should be thinking about spreading the word about it. If you want to
evangelize your blog, then think ‘book’, not ‘diary’, and market it like crazy.
As you develop your blog, make sure you
acknowledge and respond to people who comment. Only good things can happen when
you read all the comments on your blog and respond to them. If people feel like
they are part of your blog’s community, they will tell more people to read your
blog. Also, if you are providing value in your blog, don’t hesitate to ask for
your readers to help spread the word. If you don’t ask, you don’t get.
Finally, be
bold. If you can’t speak your mind on your own blog, you might as well give up
and stay on the porch.”
Yes, I hope this words will encourage to you to start
blogging (or to write blog again)
Much better, write and share for the glory of God!
Much better, write and share for the glory of God!
THINK
BIG. START SMALL. GO DEEP.
No comments:
Post a Comment