"All of our interactions with Gen Z," writes the authors, "have led to a key conclusion: the ways in which leaders typically recruited, managed, and marketed to older generations will NOT work with Gen Z." Many companies, organizations, and businesses know they need to adapt to Gen Z (a.k.a. iGen, approximately born between 1996 to 2012) but they feel paralyzed. They don't know how or what to change or where to even start. Plus, Gen Z's expectations are so different because THEY ARE SO DIFFERENT from other generations. We need help and this book is helpful.
Although I realized that Zconomy is more relevant to those who own businesses, are active in sales, marketing, and product strategy, and work in the marketplace leadership positions, I find that it is helpful too for me as a Christian worker to be more informed about Gen Z's behaviors, preferences, and motivations. Part 1: The Making of Gen Z is profound and clear; Part 2: Meet the World's Most Influential Customers gives me lots of engagement ideas and info on their consumer psychology; and Part 3: How Gen Z Is Changing the World of Work shed light on the employment world from the Gen Z's perspectives. They are the fastest-growing generation of employees (churches and NGOs take note too) and so it is crucial for leaders to change - or die.
I agree (but not all the time, of course) with the authors when they point out that this generation has so much to learn from other generations, and at the same time, there is so much too we can learn from them. They have great potential! "Gen Z offers a huge opportunity for leaders and organizations to grow, strengthen, innovate, and outperform - if leaders like you are willing to adapt to the generation"
#ServeToLead #LeadersAreReaders #Zconomy #LetsMakeReadingCoolAgain
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